How To Do SEO: 7 Tips For Business Owners

If you want to learn how to do SEO we’ve got you covered. In this post you will learn how to do SEO along with our 7 top tips.

How to Do SEO

We break down how to do SEO and explain what it is, how search engines work and a list of SEO terms. We also give you our top 7 tips on how to do SEO. We hope by the end of this post you will know how to do SEO and understand the key elements and start getting results.

Demystifying the Maze: What is SEO?

In the vast digital landscape, websites compete for visibility. Search Engine Optimisation (SEO) is the art and science of increasing your website’s organic visibility in search engine results pages (SERPs). Simply put, it’s about making your website more discoverable by the people searching for information or services related to your niche.

Imagine users typing a query into a search engine, like “best running shoes for beginners.” SEO involves various strategies to ensure your website, containing relevant content about running shoes, ranks high on the SERPs for that query. This increases the likelihood of users finding your website, potentially leading to increased website traffic, brand awareness, and ultimately, conversions or desired actions.

However, SEO is not about manipulating search engines or tricking them into ranking your website higher. It’s about creating a user-friendly and informative website that naturally aligns with how users search for information. When you prioritise valuable content, a well-structured website, and ethical link-building strategies, search engines recognize your website’s credibility and relevance, ultimately rewarding you with higher rankings.

By understanding the fundamentals of SEO and implementing these strategies, you can empower your website to stand out in the online world, attracting your target audience and achieving your business goals.

  1. Google
  2. You Tube
  3. Amazon
  4. Facebook
  5. Bing
  6. Baidu
  7. Yandex

source: search engine journal – seo news and insights

How Do Search Engines Work?

Search engines like Google act as powerful gateways to the vast ocean of information on the internet. But how do they decide which websites appear first when you type in a query? While the specifics of search engine algorithms are closely guarded secrets, here’s a simplified breakdown of their core functions:

  • Crawling: Imagine busy spiders scurrying across the web. Search engines employ similar programs called “crawlers” or “bots” to discover new and updated web pages. These crawlers constantly navigate the internet, following links from one page to another, building a massive index of web content.
  • Indexing: Once a webpage is discovered, it doesn’t automatically guarantee a top spot in search results. Search engines meticulously analyze the content, including text, images, and code, to understand the page’s topic and purpose. This information is then stored in a giant database called the “search index.”
  • Ranking: When you enter a search query, the magic happens behind the scenes. Search engines employ complex algorithms to analyze your query, the indexed web pages, and hundreds of ranking factors. These factors can include the relevance of the content to your query, the website’s overall quality and authority, and even your location and search history. Based on this complex analysis, the search engine ranks the most relevant and valuable web pages, presenting you with the top results in a fraction of a second.


Understanding this simplified process is crucial for effective SEO. By optimizing your website content, structure, and backlink profile, you can influence how search engines perceive your website and increase its chances of ranking higher for relevant searches. Remember, SEO is a continuous process, and staying updated on the latest best practices can help your website stay visible in the ever-evolving digital landscape.

1. Setting SMART Goals and Measuring Success with KPIs

Before diving into specific SEO tactics, establishing clear goals and key performance indicators (KPIs) is crucial. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. They provide direction and help you track progress.

For example, instead of a vague goal like “improve SEO,” aim for “increase organic traffic by 20% in 6 months.” Your KPIs then become the metrics you track to gauge progress towards that goal. Common SEO KPIs include:

  • Organic traffic: The number of visitors coming from search engines.
  • Keyword rankings: The average position your website ranks for targeted keywords on search engine results pages (SERPs).
  • Backlinks: The number of other websites linking to yours, indicating your website’s authority and credibility.
  • Conversion rate: The percentage of visitors who take a desired action, such as making a purchase or subscribing to your newsletter.

2. Website Content

While technical aspects play a role, compelling website content is the lifeblood of SEO. Search engines prioritize informative, well-written content that resonates with user intent. Here’s how your content can be optimized:

  • Target relevant keywords: Conduct keyword research to identify terms users search for related to your niche. Naturally integrate these keywords throughout your content, but prioritize readability and avoid keyword stuffing.
  • Focus on user experience: Create content that is informative, engaging, and addresses your target audience’s needs. Break up text with visuals, use clear headings and subheadings, and maintain a conversational tone.
  • Optimize for local SEO (if applicable): If you have a local business, target location-specific keywords and include your address and contact information on your website.

3. Building a Strong Foundation: Website Structure for SEO

A user-friendly and well-organized website structure is essential for SEO. This refers to how your website’s pages are organized and linked together. Here’s why structure matters:

  • Search engines like Google can easily crawl and index your content: A clear structure makes it easier for search engine bots to navigate your website and understand the hierarchy of your pages. This helps them efficiently discover and index your content, making it more likely to appear in search results.
  • Users can find what they’re looking for quickly: A logical and intuitive structure ensures a smooth user experience. Visitors can easily find the information they need, reducing bounce rates and improving engagement.

Here are some key aspects of a good website structure for SEO:

  • Flat architecture: Aim for a structure where most pages are accessible within 3-4 clicks from the homepage.
  • Clear navigation: Use descriptive menus and categories to guide users through your website.
  • Internal linking: Link relevant pages to each other to distribute link juice and enhance navigation.

4. Keyword Research: Unlocking the Language of Search

Keywords are the building blocks of SEO. They represent the terms and phrases users type into search engines to find information. Effective SEO hinges on understanding the language your target audience uses and incorporating those keywords strategically into your website content.

Keyword research involves identifying relevant keywords with sufficient search volume and competition level. Consider these aspects:

  • Relevance: Choose keywords closely related to your niche and target audience’s needs.
  • Search volume: Aim for keywords with enough searches to drive traffic, but not so competitive that ranking is overly difficult.
  • Long-tail keywords: Explore longer, more specific phrases as they often have lower competition and higher conversion rates.

Tools like Google Keyword Planner and SEMrush can help you uncover valuable keyword insights. By incorporating relevant keywords organically throughout your content, you can increase your website’s visibility and attract qualified traffic.

5. Building Trust and Authority with Backlinks

Think of backlinks as votes of confidence for your website. When other reputable websites link to your content, it signals to search engines that your website is trustworthy and offers valuable information. Earning backlinks is a cornerstone of SEO, as they significantly influence your website’s ranking potential.

Here’s how backlinks work:

  • Authority transfer: When a high-authority website links to yours, some of its authority “flows” to your website, boosting its ranking potential in search results.
  • Improved discoverability: Backlinks act as pathways, directing users from other websites to your content, increasing your website’s reach and visibility.


While acquiring backlinks can take time and effort, various strategies can help:

  • Create high-quality, informative content: Valuable content naturally attracts backlinks as other websites reference it as a source.
  • Guest blogging: Contribute guest articles to relevant websites with established audiences, including a link back to your website.
  • Engage with the online community: Participate in online forums and communities, providing insights and value, and establishing yourself as a thought leader within your niche.


By focusing on creating valuable content and engaging in ethical link-building strategies, you can steadily build a backlink profile that strengthens your website’s authority and boosts your SEO efforts.

6. Mobile Matters: Optimising for the On-the-Go Audience

In today’s mobile-driven world, ignoring mobile optimisation is like leaving a giant “closed for business” sign on your website for a significant portion of your potential audience. With over half of all internet searches now conducted on smartphones and tablets, ensuring your website is mobile-friendly is no longer an option, but a necessity.

Mobile optimisation goes beyond simply making your website accessible on smaller screens. It’s about creating a seamless and user-friendly experience specifically tailored for mobile devices. This includes:

  • Fast loading times: Mobile users are impatient, and slow loading times can lead to frustration and high bounce rates.
  • Responsive design: Your website should automatically adjust to different screen sizes and resolutions, ensuring optimal viewing and navigation on all devices.
  • Easy-to-click buttons and clear calls to action: Eliminate the need for users to zoom in or struggle with tiny buttons.


By prioritising mobile optimisation, you cater to the ever-growing mobile audience, improve user engagement, and ultimately, strengthen your SEO efforts. Remember, a mobile-friendly website is not just a trend; it’s the key to unlocking your website’s full potential in the mobile age.

7. Seeing is Believing: Tracking Your SEO Progress with Analytics

SEO is an ongoing journey, and just like any successful strategy, it requires monitoring and adaptation. This is where website analytics come in. These powerful tools provide valuable insights into your website’s performance, helping you track the effectiveness of your SEO efforts and identify areas for improvement.

Popular tools like Google Analytics offer a treasure trove of data, including:

  • Organic traffic: Track the number of visitors coming from search engines, a key indicator of your SEO success.
  • Keyword rankings: Monitor your website’s ranking position for targeted keywords, allowing you to gauge the impact of your keyword optimisation efforts.
  • User behavior: Analyse how visitors interact with your website, such as their time on page, bounce rate, and conversion rate, helping you understand user engagement and identify potential areas for improvement.


By regularly analysing this data, you can gain valuable insights into your audience’s behaviour and search intent. This information empowers you to refine your content strategy, optimise your website further, and ultimately, achieve your SEO goals. Remember, analytics are your guide in the SEO journey, providing the data-driven insights you need to make informed decisions and continuously improve your website’s search engine visibility.

How To Do SEO - A List Of Top SEO Terms:

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Crawlability
  • Website Platform
  • Page Errors
  • Page Speed
  • Mobile Friendliness
  • User Experience
  • Quality Score
  • Authority
  • Language
  • Back Links
  • Link Building
  • Broken Links
  • Content Strategy
  • Keywords
  • Long-Tail Keywords
  • Local SEO
  • Keyword Research
  • SEO Best practice
  • SEO Audit

If you are new to SEO, try not to be put off by this as it can look a little daunting.  If you’d prefer to leave the technical side to an SEO Specialist, then get in touch with us.

Now You Know How To Do SEO - Summary

SEO empowers your website to be seen by the right audience at the right time. By strategically incorporating relevant keywords, crafting informative content, and building a strong online presence, you can climb the search engine rankings ladder and attract organic traffic. Remember, SEO is a marathon, not a sprint. While you might not see immediate results, consistent effort and strategic implementation will gradually improve your website’s visibility, establish your brand authority, and ultimately, help you achieve your online goals.

So now you know how to do SEO, are you ready to take your website to the next level? Dive deeper into the world of SEO and unlock its potential to propel your online success.

Some Useful Links 

SEO for Beginners –

SEO Starter guide: Google

About Us

We are a Growth Marketing Agency based in the Northeast of England.

If you are looking to increase sales, leads and customer acquisition we can help.

Through our partnerships with HUBSPOT and SHOPIFY we are able to support clients in both B2B and B2C sectors. These partnerships compliment our services and support the work we do at the top of the funnel through platforms such as Facebook, Instagram, YouTube, Google and TikTok.

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