What is SEO

SEO is the process of improving your website’s visibility in search engine results pages (SERPs) for relevant keywords and phrases. The higher your website ranks in the SERPs, the more likely people are to find it when they search for those keywords.

Think of it this way: When someone has a question or need, they turn to search engines like Google. They type in keywords, hoping to find the best solution. If your website isn’t properly optimised, it’s like hiding your store in a dark alley – no one will stumble upon it, no matter how amazing your products are.

Define Your Goals For SEO

  • Are you trying to increase website traffic, brand awareness, leads, or sales? Setting clear goals will guide your entire strategy.
  • Know your audience. Understand their demographics, search intent and pain points.
SEO for Google

The Core SEO Elements

Keyword Research: Identify relevant keywords with search volume and low competition that align with your target audience and goals.

Content Strategy: Create high-quality, informative content that caters to your target audience’s search intent and includes your target keywords naturally.

On-page optimisation: Optimise title tags, meta descriptions, heading tags, images, and internal linking with relevant keywords and for user experience.

Technical SEO: Ensure your website’s technical aspects are sound, including site speed, mobile-friendliness, structured data, and crawlability.

Link Building: Earn backlinks from high-authority websites to improve your website’s credibility and ranking.

Our Approach To SEO

We want to know what you want to achieve and to establish if SEO is the channel for this. Next we carry out an audit of your website keywords and channels. We’ll make all the necessary technical and onsite changes then we start to look more closely at your competitors, keywords and backlinks.

We’re not gonna give away all our secretes here but that’s our process before we move onto content which is where a lot of work takes place.

There are 3 key pillars of SEO to consider when writing content and should be considered as part of an SEO strategy.

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